Optimum Event Management provides expertise for all types of events, specialising in Equestrianism. They assist in areas ranging from initial venue set-up, creation of a brand, design and marketing to implementation through to specialist advice and support for established organisations around the country.
As a new business, a primary aim was to raise awareness of the company and drive traffic to the website, as well as increase bookings for the events.
Targeted messages are sent to a database of previous competition entrants and event attendees to encourage bookings on upcoming events.
Texts are sent to previous customers directing them to look at the Optimum Event Management website (www.optimumevent.co.uk) for information on events and booking.
Optimum Event Management noticed a marked increase in event bookings in the 24 hours after one SMS campaign.