Monster Supplements are specialists in nutritional requirements, offering advice and support as well as the widest range of top brand sports nutrition online and in their Hull based store.
SMS is one of their primary communication channels when engaging with existing customers, with a main objective to increase sales.
Text messages offering 12% off certain products are sent to existing customers. By making the offers time sensitive, customers feel compelled to make a purchase on the same day. A recent offer to 9460 customers generated an additional £12,000 in sales in 4 hours, giving Monster Supplements an ROI of 33:1
Customers are asked to use codes such as TXT12 at the online checkout which automatically applies their discount and tracks where the additional business have come from.
Steve Bryant, Monster Supplement’s Marketing Manager commented: ‘Our customers are very engaged with mobile, so using time-sensitive promotional codes in text messages brings response times down from days to minutes. It’s immediately measurable.’
Short links like http://tx.vc/r/176 are used to direct recipients directly to www.monstersupplements.co.uk to browse the selection available or to make their purchase. Messenger is able to report on the click through rates of the short links; Monster Supplements have an average click through rate of 7% which out-performs email.