Marie Curie Cancer Care needed a cost effective and simple way to raise funds for their biggest annual campaign The Great Daffodil Appeal.
Marie Curie set up various keywords such as Daffodil, Memory and Cherish on Textlocal’s charity short code number 70777, and advertised them in key locations across the country in national press. With Textlocal’s charity short code service, the public could then make instant £1.50 donations simply by texting in.
The short code allowed for Marie Curie to dramatically grow their supporter database
Mobile made the whole process fast and accurate, and without doubt this method reduced the need for paper forms at the event and is therefore kinder to the environment.