Luxe Nail Bar is a London style nail salon based in the heart of Plymouth, dedicated to providing the ultimate luxury experience. SMS was introduced to their communications and customer relationship management activity to boost sales and keep happy customers coming back.
Promotional text messages are sent to existing customers who have provided their mobile number during the booking process. Promotions such as offering a freebie to the next 25 people who book a certain treatment or discounts on various products have ensured that Luxe Nail Bar not only increases bookings and net sales but also website traffic.
The Textlocal platform has proven to be very effective and easy to use, owner Neil Whitchurch said ‘we found the database management far superior to our salon software.’