Situated in the market town of Ringwood on the edge of the beautiful New Forest, Lemongrass opened its doors in August 2013 with one aim: to bring a taste of authentic, fine Thai cuisine to be enjoyed in a unique and stylish venue.
Lemongrass wanted to attract new business to the restaurant, and encourage previous diners to return.
Lemongrass send offers and announcements to customers through SMS, in order to generate interest and bookings. By using a pool of numbers from previous customers, Lemongrass can be sure that the people they were targeting would be interested in their communications. They also made use of Textlocal’s short link tools to include trackable links to their Facebook page in the message, driving traffic to their social media page.
In order to drive acquisition of new customers, Lemongrass use a short code keyword in their advertising. By having the base keyword ‘LEMON’, they are able to set up sub keywords such as ‘LEMON BUFFET’ to serve different purposes and offer different messages. A key benefit of sub keywords is the reduced cost, as Lemongrass only have to pay for the base word, LEMON.
The best example of the effectiveness of the new SMS campaign is the Lemongrass Buffet night. On quieter evenings, they send out a message and straight away the phone starts to ring with bookings.