The Kremlin Nightclub in Belfast have a huge following of regular visitors to the club.
Kremlin needed to increase footfall through the nightclub by promoting the club by SMS.
SMS Text messaging was used to regularly target a large volume of contacts from their existing data base.
Text promotions included 2 for 1 entry, drinks promotions, special offers and club information.
An inbound number and keyword was published on all marketing material encouraging people to opt-in for the text promotions.