Islington Council Uses Textlocal's Bulk SMS Software

Overview

Islington Council’s objective is to raise awareness of climate change whilst actively encouraging members of the community to sign up and pledge their support for the climate change initiative.

Solution

The word CHALLENGE was used on a Short Code urging residents to sign up for the Islington Climate Challenge.

Environmentally Friendly Marketing

SMS ensured Islington Council could communicate with residents in a climate friendly way.

Data Collection

The mobile numbers of people who text in are stored for the next awareness campaign.

Result

Using the Short Code generated a 7% increase in take up
Results were measured by the number of texts received as a proportion of entire responses. Other methods used were freepost envelopes, email and telephone