Bar Me offers entertainment in the form of DJ’s, Theme parties, Student nights and promotional nights.
They needed to increase footfall into the club by targeting the students with drinks promotions.
SMS was introduced to target contacts from the Bar Me database with details of their theme nights as well as drinks promotion offers on particular nights.
SMS was considered the best option as it has a higher response rate than other forms of direct marketing.
An inbound number and keyword was also used to collect numbers from customers wanting to subscribe to the texting service.